Brand Strategy and Art Direction

Welcome to the Brand Strategy and Art Direction Course at Ace Creative Academy!

Unleash the power of visual storytelling and strategic branding with our comprehensive Brand Strategy and Art Direction Course. This course is designed for creative minds and marketing enthusiasts eager to delve into the intricate world of building and shaping brand identities.

In this immersive course, you will embark on a journey to master the art of creating captivating visual identities that resonate with target audiences. From understanding brand personas to crafting cohesive brand narratives, you’ll learn the strategic and creative processes behind successful brand campaigns.

Course Fee ₦100,000

Course Duration

1 Month [Twice a week]

Mentorship

1 Year + lifetime community access

Career Support

Lifetime Access

Requirement

A Laptop

You will understand how to define brand values, mission statements, and vision to establish a strong brand foundation.
You will be taught how to Create detailed brand personas and target audience profiles for effective brand communication.
Understand how to formulate unique selling propositions (USPs) and precise brand positioning strategies.
Get the Mastery of how to Utilize color theory, typography, and visual hierarchy to design impactful brand visuals.
Understand how to implement the psychology of shapes and symbols to evoke desired brand perceptions.
Understand how to Consistently apply design principles for cohesive brand expression across all platforms.
Learn to Conceptualize and execute visual campaign strategies aligned with brand objectives.
Understand how to Develop mood boards and style guides to maintain brand consistency and aesthetics.
Understand how to Oversee photoshoots, video productions, and visual content creation for brand storytelling.
Understand how to create compelling brand stories and messaging that resonate with target audiences.
Create effective content strategies for various channels, both digital and traditional.
Utilize storytelling techniques to establish emotional connections and foster brand loyalty.
Perform brand audits and competitor analyses to identify brand opportunities and challenges.
Evaluate brand performance metrics and campaign effectiveness for strategic insights.
You will understand how to Iterate brand strategies based on data-driven analysis for continuous brand enhancement.
Acquire the skills and knowledge needed for careers as brand strategists, art directors, or creatives.
Build a strong foundation in brand strategy development, visual storytelling, and creative direction.
Be ready to contribute to brand success through effective brand identity creation and communication.

Module 1: Foundations of Branding and Identity

Introduction to Branding Principles
Understanding Brand Values, Mission, and Vision
Brand Persona Development
Target Audience Profiling
Unique Selling Propositions (USPs) and Brand Positioning

Module 2: Visual Communication and Design Principles

Color Theory and Psychology in Branding
Typography Essentials for Brand Identity
Visual Hierarchy and Layout Design
Symbols, Icons, and Logos in Branding
Design Elements and Principles for Brand Consistency

Module 3: Art Direction in Brand Campaigns

Conceptualizing Brand Campaign Strategies
Mood Boards and Visual Concept Development
Style Guide Creation for Brand Consistency
Directing Photoshoots and Visual Content Production
Video Production and Editing for Brand Storytelling

Module 4: Brand Narrative and Content Strategy

Crafting Engaging Brand Stories
Developing Content Strategies for Digital Platforms
Social Media Branding and Content Creation
Blogging and Editorial Content for Brand Communication
Storytelling Techniques for Emotional Brand Connections

Module 5: Digital Branding and Online Presence

Website Design Principles for Brand Identity
Search Engine Optimization (SEO) for Brand Visibility
Social Media Branding and Engagement Strategies

Module 6: Brand Analysis and Campaign Evaluation

Conducting Brand Audits and Competitor Analysis
Measuring Brand Performance Metrics
Evaluating Campaign Effectiveness and ROI
Data-Driven Insights for Brand Enhancement
Iterative Strategies for Ongoing Brand Improvement

Module 7: Portfolio Development and Presentation

Building a Professional Brand Portfolio
Showcasing Brand Campaigns and Art Direction Projects
Presentation Skills for Brand Pitches and Client Meetings
Online Portfolio Platforms and Brand Showcase
Branding Yourself as a Brand Strategist and Art Director

Module 8: Industry Insights and Career Development

Guest Lectures from Industry Professionals
Case Studies of Successful Brand Strategies
Networking Opportunities in the Creative Industry
Career Paths in Brand Strategy and Art Direction
Freelancing and Entrepreneurship in the Creative Field

Basic understanding of design principles and visual aesthetics.
Familiarity with graphic design software such as Adobe Creative Suite.
Passion for creativity, storytelling, and the art of building memorable brands.
A personal computer with Windows, MacOS, or Linux installed.
1 Month of intense training availability for the course duration

The Ace Experience

The #AceFactor

Comprehensive Curriculum

Our programs blend theoretical knowledge with hands-on experience, ensuring you're equipped with practical skills demanded by the industry.

Cutting-Edge Training

Stay ahead of the curve with our up-to-date curriculum, designed to meet global standards and the latest technological advancements.

CERTIFICATE

A certificate will be award at the completion of your training program

Expert Faculty

Learn from industry professionals with over a decade of experience, gaining insights and mentorship from the best in the field.

Personalized Mentorship

Our one-year mentorship program provides exclusive access to industry leaders, guiding you towards success in your creative career.

Community

Join a vibrant community of over 1000 creative and tech professionals. Benefit from networking opportunities, industry insights, and job placement assistance.

#TheAceExperience

Success Stories

Olukayode Solanke Certified IT Professional

The professionalism exhibited in the delivery and organization of the UI\UX course i attended at ACE Academy reflects positively on the expertise of the instructor and the organization at large.

Chioma Katherine Design & Brand Specialist

What I really love about Ace creative Academy is that they have a very nice and conducive environment for learning, I was opportune to enjoy a year of free mentorship process after I concluded my training which paved way for my business

Shodipe Opeyemi Graphic Design

Joining Ace Academy transformed my trajectory entirely. Their thorough curriculum and practical teaching style equipped me with the abilities and self-assurance to thrive in design.

Awwal Kareem 2020 & 22' Class

Attending the Ace Creative Academy was a game-changer for me. The supportive and encouraging people around me made all the difference in my journey to learn graphic design.

Our unwavering commitment is to equip individuals with the comprehensive skills and knowledge essential for thriving in the competitive landscape of creative and tech professions.

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Master Class